The scope filter logo with tagline Visual design without the noise. The logo is of a smiling blue telescopefish head in profile view. It has large tubular eyes.
A mockup of three museum banners.

Y2K Museum Banners

These museum banners were designed to advertise a fictional museum exhibit on the evolution of typefaces in the 1990s.

The Y2K (Year 2000 Kaybug) style was popular during the late 1990s to early 2000s and represents enthusiasm for technological advancement including the World Wide Web.

Detail

The Consumer Aesthetics Research Institute describe the Y2K design style as being retrofuturist. Friendly, rounded cartoon vector graphics were popular during this time.

I designed two characters called Raster (on the left) and Vector (on the right) to represent how fonts went from being based on low-resolution bitmaps to being scalable as the fonts were defined by vector curves.

The dot com boom was occuring in the early 2000s which involved a lot of enthusiasm for the internet, this evolution occuring simultaneously with many advancements in graphics. The design therefore features computer and web based elements like cursors, file folders, and drop down menus.

Tools used include Clip Studio Paint and Adobe Illustrator.