scope filter visual design without the noise

New Farm Park Logo

New Farm Park is the oldest and largest park in Brisbane and it attracts over 18,000 visitors a year. I designed this logo along with other branding collateral.

The New Farm Park logo is set in front of a white to transparent gradient background with a photograph of the park behind it. The photo shows the vast lawns, Edwardian rose gardens, and Brisbane skyscrapers above the trees circling the park. The logo is a simplified graphic of the city in blue with tree shapes knocked out of the buildings, with a green flying bird silouette in the top left. The text reads New Farm Park in a quirky old fashioned sans serif font in rose pink, with a dark grey beneath it reading Leisurely ornamented lawns.

Detail

New Farm Park is currently undergoing a re-branding by the Brisbane City Council.

There are plans to create regular events like night markets and artistic spaces in the area. I aimed to communicate modern use of the park in this logo.

Shape is a key element in the logo with the shapes of the bird, cityscape, and trees expressing the Park’s location and the atmosphere. The colours convey a modern, whimsical, and quirky attitude.

Tools used include Adobe Illustrator and Adobe Photoshop.

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