New Farm Park Logo
New Farm Park is the oldest and largest park in Brisbane and it attracts over 18,000 visitors a year. I designed this logo along with other branding collateral.
New Farm Park is currently undergoing a re-branding by the Brisbane City Council.There are plans to create regular events like night markets and artistic spaces in the area. I aimed to communicate modern use of the park in this logo. Shape is a key element in the logo with the shapes of the bird, cityscape, and trees expressing the Park’s location and the atmosphere. The colours convey a modern, whimsical, and quirky attitude.
Tools used include Adobe Illustrator and Adobe Photoshop.