Vectorheart is a design movement from the early 2000s with a focus on industrial imagery, flat vector graphics, and lineart. These postcards were designed to give an illustrative element to the letters I made for 36 Days of Type.
The Consumer Aesthetics Research Institute [Website] observes that some key elements of vectorheart design includes futuristic shapes, swiss composition, and utilitarian design. To make the composition more dynamic I used three-point perspective to create slanted lines and put the focus on the bright blue sky to convey a sense of optimism.
For the letterforms, I chose to do a Futurist sans-serif and geometric typeface which has segments and modules. The black shape as the crossbar of the A is inspired by a plant cell under a microscope containing chlorophyll.🍃 This thematically links with the renewable energy theme.
Tools used include Clip Studio Paint, Adobe Illustrator, and Adobe InDesign.