The scope filter logo with tagline Visual design without the noise. The logo is of a smiling blue telescopefish head in profile view. It has large tubular eyes.

New Farm Park Logo

New Farm Park is the oldest and largest park in Brisbane and it attracts over 18,000 visitors a year. I designed this logo along with other branding collateral.

The New Farm Park logo is set in front of a white to transparent gradient background with a photograph of the park behind it. The photo shows the vast lawns, Edwardian rose gardens, and Brisbane skyscrapers above the trees circling the park. The logo is a simplified graphic of the city in blue with tree shapes knocked out of the buildings, with a green flying bird silouette in the top left. The text reads New Farm Park in a quirky old fashioned sans serif font in rose pink, with a dark grey beneath it reading Leisurely ornamented lawns.


New Farm Park is currently undergoing a re-branding by the Brisbane City Council.

There are plans to create regular events like night markets and artistic spaces in the area. I aimed to communicate modern use of the park in this logo.

Shape is a key element in the logo with the shapes of the bird, cityscape, and trees expressing the Park’s location and the atmosphere. The colours convey a modern, whimsical, and quirky attitude.

Tools used include Adobe Illustrator and Adobe Photoshop.

Return to Portfolio