The scope filter logo with tagline Visual design without the noise. The logo is of a smiling blue telescopefish head in profile view. It has large tubular eyes.
A mockup of business cards with the logo and dolphin graphic on the back. The business card front has a blue wave bordering the top and bottom with the logo Crystal Shore in the middle. The back is pink with a light swirl graphic, a dolphin graphic in the top left, and the logo tagline 'Hit refresh on your mind'. Wholesale and Customer Orders with a phone number, email, and web address.
A mockup of a styleguide with pages floating above a blue background.

Crystal Shore Branding

Crystal Shore is a sparkling water beverage brand which is designed to taste like classic soda flavors like cola and lemonade, sweetened with stevia. The branding collateral includes business cards, a style guide, and a flyer with the drinks menu.

Detail

The visuals of this concept project were inspired by the game Ecco the Dolphin on the Dreamcast and the 90s band Aqua.

Adobe Illustrator was used to create the vector graphics, and Blender for the mockups.

Process

This design has a Design Filter blog post featuring thumbnails and early sketches.

A mockup of a drinks menu. A drink menu is positioned on a beach towel. It has a dolphin graphic in the top left, the logo tagline beside it, and sparkle graphics. The menu reads 'Drinks Menu', and a Flavored heading. Description text reads: Nostalgic flavors in a classic 330mL can. The menu reads Clear cola, Sol orange, Hyper grape, Ray raspberry, light lemon for $2.50 each. Then an Original heading. Description text reads: Crystal clear mineral water in a 330mL can. Aurora mineral for $2.20.

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