Design Filter: Logo Process
11 November 2022
Crystal Shore is a vegan sparkling water beverage brand. You can read about the project and see the final design in my Portfolio.
This blog series, Design Filter, is to focus on my design process for a few projects. This includes showing process work like mind maps and thumbnails.
Once I decided on an overall direction for the logo, sketching the logo in a circle helped constrain the proportions and helped me focus on simple, abstract shapes.
The strongest examples clearly showed the dolphin silhouette, a wave or ocean element, and a crystal or sparkle shape.
The best logo concepts had good flow and a sense of motion with leading lines. These logo designs also worked well in black and white. Here's a close up of variations on the final concept, which I next took into Illustrator to convert into vector and test in colour.
As you can see, a lot of the actual designing of a logo happens before the logo has entered the computer. That is because it is easier and faster to iterate designs on paper before the finalisation happens on the computer.
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